ceos guide to generative ai marketing


Companies have long had the data they need to create hyper-personalized experiences. But it’s been housed in disparate data sets across multiple departments, and marketing didn’t have the power to harness it—until now.

Generative AI fuels both high-octane content creation and real-time data analysis, giving marketing teams the nitro boost needed to deliver bespoke customer communications. This can both supercharge the organization’s brand and introduce new risks. In this environment, 76% of CMOs say generative AI will change the way marketing operates—and 76% also say the failure to quickly adopt generative AI will significantly hurt their ability to stay competitive.

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